Director, Creative Strategy & Brand Stewardship

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

The Director of Design Strategy and Brand Stewardship is responsible for driving excellence across key BMS enterprise platforms, while also stewarding the implementation of creative strategies and governance across the broader organization. Sitting within the Corporate Communications team and broader Corporate Affairs organization, the Design Director will serve as the key liaison and creative consultant to various stakeholders across the organization, that are delivering brand experiences through various online, and offline channels. The Director is an exceptional strategist who is also a doer.

They can maximize the talents of a cross functional team with a distinct point of view, while creating bold work that sets the bar for quality outputs that deliver on a creative brief. The role requires a leader who is eager to drive the next chapter of corporate creative, while sustaining the current brand foundation. This role serves as a thought partner to the Senior Director, Creative and Brand Strategy and will lead the continual evolution of our brand standards, guidelines and principles - bringing unique ideas and experiences to life.

Major Responsibilities and Accountabilities

• Lead design and creative direction for internal and external corporate brand projects; supporting Tier 1 and leading Tier 2 events and initiatives.
• Collaborate closely with designers, content creators and agency partners to drive creative cohesion.
• Manage agency onboarding, consultations and design reviews for agency partners across the enterprise.
• Implement bold and disruptive design aesthetic, while ensuring assets adhere to brand guidelines.
• Enforces companywide brand standards to maintain the design integrity of internal and external marketing materials and communications.
• Serves as key creative and brand consultant across business partners including, but not limited to, Congress Teams, Talent Acquisition, Facilities, Inclusion & Culture and Corporate Affairs Strat & Ops. • Supports creative efforts to elevate the BMS reputation by staying informed of trends and behaviors, streamlining processes, and planning improvements.
• Sets the artistic direction of omnichannel content (internal, external and workplace branding).
• Works efficiently and effectively with Project Manager to keep projects on track and meet deadlines necessary to achieve business goals and objectives.

Qualifications

Minimum Requirements

• Minimum education of a bachelor's degree and/or certifications in Graphic Design/Advertising is required.
• Minimum of ten (10) years of corporate or agency experience in design, art direction, design strategy, event design or corporate branding is required.
• Exceptional leadership skills. Comfortable with explaining concepts to senior leaders.
• Portfolio demonstrates a body of work encompassing 360 creative campaigns.
• Knowledge of and experience with new media formats.
• An understanding of design, copy, and photography/videography best practices.
• An understanding of brand development and multichannel communications concepts.
• Experience planning and directing photo and video shoots.
• Experience with concepting, designing and the installation process for large scale event spaces.
• Passionate about brands, ideas, storytelling.
• Expert-level proficiency with Adobe Creative Suite, Figma, After Effects and creating storyboards and mood boards.

#LI-Hybrid

We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

Compensation Overview:

Princeton - NJ - US: $187,340 - $227,012 


The starting pay range(s) listed above is for full-time employees (FTE). You may also be eligible for additional discretionary incentive cash and stock opportunities. We determine starting pay thoughtfully – carefully considering the nature of the role, required skills, work location, schedule and the knowledge and experience you bring. Final compensation is guided by pay equity principles and applicable employment laws. Compensation programs are reviewed on an ongoing basis and may be adjusted over time to reflect evolving market factors, and individual, team or Company performance.

Benefits:

Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental…