Campaign Enablement Manager - CVS Media Exchange (CMX)

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

CVS Media Exchange is hiring a Campaign Enablement Manager. This role will report to the Senior Manager, Campaign Enablement.

CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.

The Campaign Enablement Manager (CEM) is responsible for driving campaign launch readiness and operational excellence across the digital and in-store media ecosystems. This role serves as the central coordinator for tentpole and brand campaigns, partnering cross-functionally with Sales, Media Planning, Creative, Ad Operations, Marketing, Product teams and more to ensure campaigns are launched accurately, on time, and in alignment with established processes.

The CEM owns campaign orchestration from approved brief through proof of live, ensuring stakeholders remain aligned, campaign requirements are operationalized, risks are identified and mitigated, and all launch milestones are met. This is an internal-facing role with no direct client management responsibilities, focused on enabling seamless execution and alignment across internal teams. The ideal candidate is highly organized, detail-oriented, and skilled at managing complex cross-functional workflows while driving accountability, consistency, and operational rigor across campaign launches.

Responsibilities include but not limited to:

· Campaign Launch Management: Lead end-to-end campaign orchestration for tentpole and brand campaigns from approved brief through proof of live, ensuring launches are delivered on time and according to process.

· Cross-Functional Coordination: Partner with Sales, Media Planning, Creative, Ad Operations, Marketing, Product teams and more to align on requirements, timelines, approvals, and launch readiness.

· Launch Readiness & Governance: Manage campaign kickoffs, project plans, checklists, documentation and internal stakeholder communications to ensure all launch milestones and dependencies are completed.

· Insertion Order (IO) Management: Coordinate the creation, distribution, execution, and filing of insertion orders, ensuring all required documentation is completed and accurately maintained in accordance with established processes and audit requirements.

· Proof of Live & Validation: Coordinate launch validation activities, proof-of-live reviews, and campaign readiness communications to confirm successful deployment.

· Process Optimization: Identify opportunities to improve workflows, streamline cross-functional handoffs, and scale campaign execution through standardized processes and best practices.

· Stakeholder Support: Serve as a trusted resource for campaign launch processes, requirements, timelines, and operational guidance across the organization.

Location:

This role is hybrid and commutable to one of the following Corporate Hubs, which you must work in the office of 2 days a week (Tuesday - Wednesday):

· Boston or Wellesley, MA

· Woonsocket, RI

· New York, NY – Soho office

· Chicago, IL

Required Qualifications:

· 5+ years’ experience in account management and/or project management

Preferred Qualifications:

· Experience managing complex, cross-functional campaign launches from intake through proof of live, ensuring stakeholder alignment and operational readiness.

· Strong project management and organizational skills with the ability to manage multiple priorities, timelines, and dependencies.

· Experience with campaign workflow and collaboration tools such as SharePoint, Workfront, Adobe Sign, Jira, Asana, or similar platforms.

· Familiarity with digital advertising operations, including campaign setup requirements, creative asset coordination, launch readiness reviews, and proof-of-live validation.

· Experience managing insertion order (IO) workflows, including creation, distribution, execution tracking, and documentation management.

· Proven ability to improve processes, streamline workflows, and implement scalable operational best practices.

· Exceptional attention to detail and ability to manage complex campaign requirements with accuracy and consistency.

· Strong written and verbal communication skills with the ability to collaborate effectively across cross-functional teams.

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