Associate Director Patient Support Digital & Data Strategy

Job Description

Associate Director, Patient Support Digital & Data Strategy - US Marketing Immunology

Job Title: Data PSP Ecosystem Strategy Lead
Department: Immunology Patient Support Program / Brand
Reporting To: Patient Support Strategy Lead
Location: Upper Gwynedd, PA (Hybrid)

Our company is dedicated to delivering innovations that extend and improve the lives of patients worldwide. Our team of dauntless, forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to ensure that people who need medicines have access to them.

We have a proud legacy of developing novel therapeutics for people with immune-mediated inflammatory diseases and autoimmune-related disorders. With an advanced understanding of human biology, there's been an emergence of innovative medicines and new modalities that aim to change the way we approach treatment for immune disorders. Our scientists are investigating ways to modulate tumor necrosis factor-like ligand 1A (TL1A) to potentially address inflammation and fibrosis associated with inflammatory bowel disease (IBD). Our scientists are investigating TL1A, which has been shown to be increased in inflamed intestinal tissue and in the systemic circulation of patients with IBD.

IBD is a chronic inflammatory condition affecting the digestive tract and impacting nearly three million people in the U.S. Crohn's disease and ulcerative colitis are two of the most common forms of IBD. The unpredictable symptoms associated with IBD, which may include diarrhea, abdominal pain, unintended weight loss and fatigue, often create emotional and social challenges for those impacted.

The Associate Director, Patient Support Digital & Data Strategy - US Marketing Immunology is responsible for shaping the brand-side PSP data strategy across the ecosystem, including data design, measurement, CRM decisions, and operational readiness. This role serves as the brand PSP data subject matter expert and helps ensure that the data architecture, reporting, and measurement approach enable a coherent, patient-centered support experience. The role partners closely with the Patient Support Strategy Lead and cross-functional teams to support integration across Hub, FRM, SP, ISP, Nursing processes, and business rules.

This individual collaborates with brand, digital, data, operations, and implementation partners to define data requirements, support CX data enablement, and ensure the PSP ecosystem is designed to support launch readiness and long-term optimization. The role will use business priorities, customer journey insights, operational needs, and measurement requirements to shape the PSP data ecosystem and drive informed decision-making.

Primary Responsibilities:

• Serve as the brand PSP data SME to shape end-to-end data strategy, design, and ecosystem mapping for PSP solutions.
• Drive CX data enablement across key customer groups.
• Serve as the brand-side lead for CRM decisions and enablement.
• Service as brand lead for HCP portal and digital enrollment strategies – lead user experience design and functionality of HCP portal.
• Ensure alignment and integration with Hub, FRM, SP, ISP, Nursing processes, and business rules.
• Support end-to-end integration and operational readiness, including testing, for launch.
• Partner with cross-functional stakeholders to translate PSP strategy into data and measurement requirements.
• Support the development of a PSP program measurement framework and dashboards.
• Contribute to CRM-related business decisions, business rules, and process design to ensure a consistent and scalable ecosystem.
• Help identify dependencies and gaps across operational partners and escalate issues that may affect launch readiness or customer experience.
• Use launch learnings, measurement outputs, and channel performance insights to recommend future data and ecosystem enhancements.

This is a hybrid role based on Upper Gwynedd, PA, with an expectation of working on-site three days per week.

Required Education:

• Bachelor’s degree or equivalent (BA/BS). Advanced degree preferred.

Required Experience:

• 7+ years of experience in the pharmaceutical/biotechnology or healthcare industry, including experience in data strategy, CRM, operations, digital, patient support, or related areas.
• Experience with patient support programs, CRM enablement, data design, or measurement frameworks strongly preferred.
• Demonstrated ability to translate business needs into data, measurement, or ecosystem requirements.
• Experience working in matrixed organizations and leading cross-functional initiatives.
• Strong communication, problem-solving, and stakeholder-management skills.
• Demonstrated strategic thinking with the ability to balance business objectives, patient experience, and operational feasibility.
• Demonstrates high degree of integrity and ethics.
• Resilient, adaptable, and comfortable operating in ambiguity; growth mindset.

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