Associate Director Media and Activation Planning Obesity and Related Conditions

Career Category

Marketing

Job Description

Associate Director Media and Activation Planning US Obesity and Related Conditions

What you will do

The Associate Director, Media & Activation Planning leads the planning and execution engine for the brand’s media and activation plans. The role translates the integrated brief into channel investment strategy, detailed media plans, and coordinated activation delivery, while ensuring alignment with HCP Promotion and Corporate Affairs.

What sets this role apart

• Own the connection between strategic media direction and day-to-day planning and delivery.

• Lead channel investment, media execution, activation logistics, and performance measurement.

• Coordinate internal and external partners so the plan moves forward on time and with clear accountability.

• Lead and develop a direct report: Senior Manager, Activation & GEO, setting priorities, coaching for growth, and enabling strong execution.

Key responsibilities

Channel Investment and Media Planning

• Own channel investment strategy and translate brand objectives and the integrated brief into channel plans, audience approaches, and investment recommendations.

• Lead development and execution of media plans with agency partners, including channel mix, timing, targeting, content requirements, and optimization.

• Ensure media plans reflect audience insight, platform behavior, brand priorities, and applicable governance requirements.

• Partner with the Director to evaluate opportunities and recommend tradeoffs that improve plan effectiveness and efficiency.

Activation Planning and Delivery

• Lead activation identification and planning in partnership with the Director, Consumer, HCP, Corporate Affairs, and other relevant teams.

• Translate activation concepts into executable plans, including objectives, partner roles, requirements, schedules, budgets, and logistics.

• Coordinate internal alignment and approvals, ensuring partners understand decisions, milestones, and dependencies.

• Lead and Develop Senior Manager , to coordinate activation execution and cross-channel delivery.

Cross-Functional and Agency Leadership

• Coordinate with HCP Promotion to align media and activation with HCP omnichannel and promotional activity.

• Partner with Corporate Affairs on integrated opportunities and ensure the right functions are involved during planning and execution.

• Manage working relationships with media, AOR, other agency partners and GCCI; clarify deliverables, timelines, and decision rights.

• Maintain clear project plans and communicate risks, decisions, and changes to stakeholders.

Measurement and Optimization

• Lead media measurement planning with agency and analytics partners, including channel KPIs, reporting cadence, and learning questions.

• Monitor media and activation performance, identify issues and opportunities, and recommend adjustments to the Director.

• Synthesize results into clear updates and actionable learning for future planning.

What we expect of you

Basic qualifications

Doctorate degree and 2 years of Marketing/Sales experience OR Master’s degree and 4 years of Marketing/Sales experience OR Bachelor’s degree and 6 years of Marketing/Sales experience OR Associate’s degree and 10 years of Marketing/Sales experience OR High school diploma/GED and 12 years of Marketing/Sales experience.

Preferred qualifications

• Strong experience in media planning, channel investment, campaign activation, or integrated marketing.

• Demonstrated ability to manage complex plans, budgets, timelines, and agency deliverables.

• Experience coordinating with HCP marketing, Corporate Affairs, or other cross-functional partners.

• Strong analytical, communication, and project leadership skills.

• Pharmaceutical, healthcare, consumer health, or other regulated-industry experience preferred.

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans

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