Associate Director, Media Capabilities and Agency Lead

Job Description

Your role as Associate Director, Media Capabilities and Agency Lead, carries the vital responsibility of advancing our company's digital marketing capabilities. If you possess expertise in media channels, partnerships, ad tech and agency management and have a passion for driving innovation, best practices and operational excellence and value in these areas, this position is ideal for you.

Our company's Media team brings together media intelligence, enterprise scale, strategic partnerships, compliant channel best practices, data and technology to make better investment decisions, unlock greater value from our direct partnerships and Agency relationship, and continuously advance how our company's connects with customers.

The Lead will provide strategic media consultation to assigned brands and business teams, serving as a trusted advisor on channel best practices, governance, reviews, approvals, and media investment decisions. This role will also lead partnership management across key internal and external stakeholders, fostering alignment, transparency, accountability, and long-term value creation. Additionally, the Lead will oversee agency relationships for assigned brands and advance value-based media contracting approaches in partnership with Finance and Procurement.

You will work closely with the rest of the Media Team and collaborate with Marketing, Architects, BU Engagement Leads, Media Agency as well as a variety of other stakeholders and partners/vendors at our company and externally.

Primary Responsibilities:

• Establish yourself as an Media Capabilities Lead and Agency Governance Point for assigned brands. Address media channel best practices and governance, agency relationship, media operations, workflow bottlenecks and media value accountability.

• Continuously assess and challenge media operations approaches and processes and identify improvement opportunities, resolve systemic issues, and drive operational excellence.

• Lead assigned channel expertise in collaboration with Channel Guidance teams, maintaining current, in-depth knowledge of the evolving marketplace, defining enterprise best practices, and supporting governance reviews and approvals.
• Educate and advise internal stakeholders on channel strategy, capabilities, and best practices, translating marketplace developments into actionable recommendations and shaping a forward-looking channel innovation roadmap.
• Serve as the internal partnership lead for priority and emerging media partners, overseeing strategic roadmaps, joint business plans, capability evaluations, pilots, innovation opportunities, and delivery against agreed commitments.

• Strengthen agency accountability and transparency by establishing clear expectations, monitoring delivery and performance, escalating risks, and ensuring agency recommendations are rigorous, evidence-based, and aligned with our company's priorities.
• Connect brand-level needs with media capabilities, identifying opportunities to scale successful approaches, reduce duplication, and maximize the value of our company's collective investments, intelligence, data, technology, and partnerships.
• Oversee multiple efforts and projects at once.
• Ensure compliance with legal and regulatory requirements, processes, guidelines and principles.

Education Minimum Requirement:

• Bachelor’s Degree.

Required Experience and Skills:

• 5+ years of demonstrated experience in media channel planning, media buying and Agency Management. In depth specific channel expertise is preferred.
• Have strong understanding of Media operations, buying strategies in variety of channels, measurement approaches and advertising technologies.
• Proven ability to drive strategic initiatives from start to finish, with focus on collaboration, streamlined ways of working and achieving results.
• Proactive, independent thinker and collaborator.
• Demonstrated experience in managing vendor/agency relationships.
• Exceptional communication and relationship management skills – deep, cross-functional collaboration is required.

• Ability to build strong relationships and collaborate effectively with leaders and peers.

Required Skills:

Agency Relationship Management, Business Alignment, Business Decisions, Channel Management, Channels Strategy, Collaborative Leadership, Cross-Functional Project Management, Customer Insights, Digital Consumer Engagement, Digital Marketing, Ideation, Leadership Reporting, Omnichannel Marketing, Partnership Management, Relationship Management, Strategic Alignment, Strategic Alliances, Strategic Planning, Strategic Thinking, Strategy Development

Preferred Skills:

Digital Media Strategy

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

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