Associate Director, Marketing Excellence

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

Summary:

The Associate Director, Commercial Excellence is responsible for supporting the development, implementation, and adoption of enterprise commercial excellence capabilities that strengthen strategic planning, launch readiness, and execution across global and local markets.

This role will partner across Global Commercial Strategy, Marketing, Medical, Market Access, Business Insights & Analytics, Learning, IT and other functions to advance best practices, improve organizational effectiveness, and enable consistent execution of commercial priorities.

The successful candidate will bring strong commercial and strategic expertise, experience working in matrix organizations, and a demonstrated ability to lead cross-functional initiatives, drive adoption of new ways of working, and deliver measurable business impact.

The role will help shape the future of commercial excellence by supporting key enterprise priorities, including Unified Brand Planning, Global Brand Strategy, capability development, and AI initiatives.

Responsibilities:

Commercial/Brand Excellence & Strategic Planning

• Support the evolution, implementation, and continuous improvement of commercial excellence frameworks, processes, tools, and best practices across the organization (e.g., Unified Brand Planning, Global Brand Strategy)

• Contribute to the development and deployment of strategic planning methodologies that improve decision-making, alignment, and execution.

• Identify opportunities to simplify and enhance commercial processes while maintaining consistency and quality.

• Partner with brand teams and cross-functional stakeholders to strengthen strategic planning capabilities and execution excellence.

• Develop guidance, tools, and resources that support customer-centric, data-informed decision making, as needed.

Launch Excellence

• Partner with Launch Excellence function to enhance launch planning, readiness, and execution capabilities.

• Support the development and implementation of launch frameworks and best practices.

• Facilitate knowledge sharing and continuous improvement based on launch learnings and market feedback.

AI enablers

• Lead or support product ownership for SAMai and oversee continuous improvement, enhancements and adoption.

• Partner with IT to manage and deliver on releases.

• Support integration with OASIS.

Capability Building

• Design, develop and/or support the development and delivery of capability-building resources, workshops, learning experiences, and toolkits that strengthen commercial capabilities globally.

• Partner with Learning teams to ensure effective integration of commercial excellence methodologies into learning programs.

• Support coaching and learning initiatives that enable adoption of new skills, capabilities, and ways of working.

Change Management & Organizational Adoption

• Lead and support change management activities associated with new frameworks, tools, technologies, and business processes.

• Develop communication and engagement strategies that drive awareness, understanding, and adoption among stakeholders.

• Build strong partnerships across functions and geographies to facilitate successful implementation of strategic initiatives.

Innovation & Continuous Improvement

• Monitor industry trends, emerging technologies, and leading practices to identify opportunities that advance commercial excellence.

• Support the evaluation and implementation of innovative approaches, digital solutions, and AI-enabled tools that improve business effectiveness.

• Gather stakeholder feedback and performance insights to continuously improve offerings and capabilities.

Measurement & Reporting

• Partner with members of the MLx team to define and monitor performance measures to assess program effectiveness, capability adoption, and business impact.

• Develop insights and recommendations that inform future investments and strategic priorities.

• Track progress against key objectives and support communication of outcomes to leadership and stakeholders.

Key Relationships

Internal

• CASA

• Marketing

• Medical

• Market Access

• Business Insights & Analytics

• IT

• Learning

• Regional and Local Market Teams

External

• Consulting Partners

• Learning and Capability Partners

• Technology and Innovation Partners

• External Agencies and Vendors

Qualifications:

• Bachelor's degree required.

• Minimum of 5 years of experience within pharmaceutical, biotechnology, healthcare, or related industries.

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