Associate Director, GU Key Customer Strategy Marketing

SUMMARY/JOB PURPOSE

The Associate Director, GU Marketing - Key Customer Strategy is responsible for supporting brand strategy development and execution. This role will be directly linked to Marketing Strategy, and responsibilities span key customer engagement, insights collection, strategic planning, and development of peer-to-peer education resources to support field teams. The Associate Director, GU Marketing - Key Customer Strategy will work collaboratively with key stakeholders to ensure brand objectives are met.

ESSENTIAL DUTIES/RESPONSIBILITIES

• Key Customer Strategy & Advisory Boards:

• Strategically prioritize key customer strategy resources and activities to focus on those with high impact that support strategic insight capture and decision making.
• Partner with Field Based Marketing, Sales and Access teams on thought leader engagement identification, segmentation, insights gathering, regional strategic initiatives and development of tailored strategies for priority accounts and institutions.
• Partner with Field Based Marketing team on congress engagement with key opinion leaders to gather insights and assess strategic implications to the brand.
• Effectively lead core teams to plan, develop strategic objectives, create discussion content, and execute advisory boards for various key customer audiences.
• Lead annual commercial advisory board planning and monitoring including managing the budget and ensuring compliance.
• Prepare and present advisory board output, collaborating and communicating frequently with Commercial and Medical Leadership.
• Manage vendor relationship and responsibilities for business rules, compliance, budget and execution of GU advisory board plan and scope.
• Effectively lead development of all peer to peer speaker bureau content to ensure alignment with brand strategy.

• Market Intelligence:
  Support Strategy Senior Marketing Director with:

• Partner effectively with cross-functional internal and external stakeholders to create a comprehensive plan, develop a process, and continually capture insights from various activities to inform strategy and execution
• Proactively identify relevant data events at major congresses and develop a plan to gain key customer insights on the impact of these events on clinical practice.
• Collaborate with CI team to ensure key market events are being closely monitored and rapidly communicate commercial implications of these events across the organization
• Partner with promo team to continuously monitor and analyze competitor promotional activities, messaging, and customer engagement tactics to identify trends, anticipate competitive threats, and inform strategic and tactical decision-making across the GU portfolio
• Partner with Market Planning team to identify insights gaps, define research objectives, and pull through insights into brand strategy
• Present commercial implications of key events to field organization and other relevant stakeholders

• Performance Tracking & Reporting:
  Support Strategy Senior Marketing Director with:

• Track marketing key performance indicators to ensure brand objectives and goals are being met
• Present brand performance across the organization including to senior leadership

• Performs other duties as assigned
• Complies with all policies and standards

SUPERVISORY RESPONSIBILITIES

• No supervisory responsibilities.

EDUCATION/EXPERIENCE/KNOWLEDGE/SKILLS & ABILITIES

Education

• Master’s degree in related discipline and 9 years of relevant experience; or
• BS/BA degree in related discipline and 11 years of relevant experience; or
• Equivalent combination of education and experience.

Experience

• Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries
• Highly experienced in interacting with key opinion leaders and other account stakeholders
• Experience in pharmaceutical marketing and brand strategy development
• Oncology experience is strongly preferred
• Management consulting experience is a plus

Knowledge, Skills and Abilities

Required:

• Ability to effectively prioritize and delegate activities
• Ability to inspire and influence others without authority
• Talent for blending innovation with pragmatic execution
• Ability to network and collaborate internally and externally
• Ability to draw insight from market research, key opinion leaders, the sales force, and other sources to optimize strategic activities
• Demonstrated strategic thinking, initiative and creativity
• Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
• Strong presentation, verbal and written communication skills
• Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes

Travel Requirements

• 30% This position required up to 30% travel.

#LI-JP1

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The base pay range for this position is $195,000 - $277,500 annually. …