Associate Director, Beef Monitoring Marketing

Job Description

We are seeking a talented and results-driven Marketer to join our team. In this role, you will be responsible for developing and implementing strategies to achieve short-term business objectives and enhance our customers' experience across multiple channels and touchpoints, while also identifying and improving operational processes to ensure efficiency and effectiveness. Your primary goal will be to ensure sales and market share growth of the Sensehub brand in the US cattle technology business. The ideal candidate will have a strong understanding of consumer marketing, strong business results, strategic thinking skills, excellent communication skills, and a passion for delivering success.

Primary Responsibilities:

• Manage the Sensehub Beef technologies including developing short and longer-term strategies that grow sales and market share in key segments.
• Understand customer needs for cattle behavior and health monitoring technologies and identify market opportunities by partnering with sales teams to drive growth.
• Evaluate and improve the end-to-end customer experience with a focus on creating a competitive advantage which drives market share growth. Collaborate across functions in the U.S. and globally as needed.
• Ensure strong execution of marketing tactics through relevant channels such as field sales, distribution network, infrastructure solutions, and customer service.
• Manage both external and internal agency relationships and processes for promotional material review and approval.
• Oversee Lifecycle Management projects including new product introductions as well as portfolio rationalization activities, collaborating with global R&D, manufacturing and operations as needed.
• Partner with pricing team to set price, optimize and evolve as needed to drive financial objectives. Review special customer pricing requests.
• Collaborate with cross-functional teams, both U.S. and global marketing, to identify customer touchpoints and implement integrated strategies to ensure customer satisfaction.
• Analyze customer insights to identify pain points, preferences, and opportunities for revolutionizing the customer experience.
• Partner with manufacturing, customer service and global teams to ensure accurate forecasting and product availability.
• Collaborate with the marketing team to align customer experience initiatives with overall marketing strategies and campaigns.
• Measure and report on the effectiveness of customer experience initiatives using relevant KPIs and provide actionable insights to the management team.

Qualifications, Skills and Experience:

• Bachelor's degree in marketing, business administration, animal science or a related field.

• 8+ years previous marketing or relevant experience.
• Ability to travel up to 50% of the time.
• Demonstrated skills in developing and implementing marketing plans.
• Strong knowledge of integrated marketing strategies, omni-channel marketing, and customer relationship management (CRM) platforms.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across different teams and organizational levels.
• Demonstrated excellence in project management and effectively managing multiple projects and priorities.
• A passion for delivering exceptional customer experiences and a customer-centric mindset.
• Strong analytical and problem-solving skills, with attention to detail.

Preferred Skills and Experience:

• Master’s Degree in Business Administration, Ag Business or other similar degrees.
• Extensive knowledge of the U.S. beef and dairy industries.
• Cattle technology sales or product management experience.
• Experience in managing new product launches.
• Proven experience in customer experience operations and/or marketing, customer journey mapping, or a similar role.

Preferred Competencies:

• Strategic marketing, new product planning, brand management, customer and market insights
• Business & Financial Acumen, Working Across Boundaries, Strategic Thinking, Project Management, Productive Communication, and Problem Solving.

Required Skills:

Adaptability, Brand Management, Cross-Functional Leadership, Customer Insights, Digital Consumer Engagement, Digital Marketing, Market Research, Market Segmentation, Omnichannel Marketing, Product Launches, Product Management, Strategic Planning

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. …