Sr Manager, Market Research – Market Access & Patient Services (Oncology)

Job Description

The Analytics and Performance Excellence (APEX) function supports AbbVie’s US organization and is comprised of highly respected researchers, analysts, data scientists and strategists who are committed to being best-in-class within the biopharmaceutical industry. We serve as a strategic in-house counsel, ensuring that all decisions leverage the key insights that we develop. We continue to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. We are a passionate, diverse, flexible, and inclusive organization with a culture that supports the best ideas, wherever they originate. We are smart, fun, and innovative – and we’d love for you to join us.

General Position Summary/Purpose:

The Market Access and Patient Services Insights (MAPS) organization within APEX plays an instrumental role in shaping market access strategies for all of AbbVie’s US brands. As a member of this team, you will lead the planning and execution of primary/ secondary market research to identify payer opportunities and threats, influence the development of market access strategies and tactics, enable organizational learning, and ensure alignment of insights with the broader commercial goals of each brand. This is a hybrid role with the focus on Primary Market Research with an opportunity for some data analytics.

The role requires strong research experience as well as subject matter expertise within the overall U.S. market access environment. The role provides insights that directly impact patient and physician access to AbbVie brands through its influence on the development of pricing, contracting, messaging and other access strategies.

Key Accountabilities/Core Job Responsibilities:

Lead primary and secondary market research activities on a key oncology brand and/or launch indications that influence market access through fact-based analysis, customer insights and business knowledge. Co-develop with U.S. Market Access commercial leaders, innovative Pricing and Contracting strategies to achieve optimal payer formulary access that maximize net sales for assigned brands. Deliver customer insights through market research, competitive simulation, and customer/environmental modeling to understand complex economic and clinical dynamics that drive payer access and shape brand demand. Demonstrate strong understanding of the U.S. healthcare landscape and key AbbVie therapeutic areas to identify and proactively address opportunities and threats. Build collaborative relationships with internal U.S. Market Access Sales and Marketing stakeholders. Align insights to Brand insight partners, that when integrated with HCP and Consumer insights, positively impacts brand decision making.

Key areas of functional scope include:

• Leading the creative process for developing GPO, IDN, Specialty Pharmacy, Health Plan and PBM go-to-market strategies for launch brands across payer channels and conveying analytical narratives that describe the market environment influencing stakeholder negotiations.
• Leading the delivery of brand specific market access insights and response to specific market access issues/ trends. Areas of depth include gross/net pricing, contracting strategy, value proposition development, implications of competitive launches on access, investigative analytics related to market events and competitive actions, strategies for payer formulary coverage and reimbursement, and identifying value drivers that guide clinical data development and value positioning.
• Demonstrating a strong understanding of both primary/ secondary research methodologies and the ability to synthesize insights into compelling narratives. Is highly proficient at supplier and stakeholder management, and leading custom research programs to deliver compelling learnings. Responsible for leading the development and communication to leadership of market access issues requiring a broad range of market access expertise as these brands commonly experience differing market access challenges.
• Responsible for leading the communication of market access insights to leadership requiring a broad range of market access expertise as these brands commonly experience differing market access challenges.
• Possessing a curiosity and openness to new insight methodologies and a drive to expand the toolkit to better serve the business.

Qualifications

*Talent will be hired at a level commensurate with experience.

Required:

• Bachelor’s degree
• 11 years of professional experience
• 7 years of related industry experience in market research
• Strong story telling skills; ability to distill complex information synthesized into concise and impactful messages and communications.

Preferred:

• Master’s degree or MBA
• Oncology Experience
• Strong working knowledge of syndicated pharmaceutical data sources.

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