Manager, Analytics and Market Research

Job Description

The Analytics and Performance Excellence (APEX) function supports AbbVie’s US organization and is comprised of highly regarded researchers, analysts, data scientists and strategists who are committed to being best-in-class within the biopharmaceutical industry. We serve as a strategic in-house counsel, ensuring that all decisions leverage the key insights that we develop. We continue to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. We are a passionate, diverse, flexible, and inclusive organization with a culture that supports the best ideas, wherever they originate. We are smart, fun, quirky, and innovative – and we’d love for you to join us.

Operating within AbbVie’s Specialty Business Unit, a significant contributor to the APEX brand support team for Hepatitis C Virus (Mavyret) will play an important role in ensuring the continued success and growth of existing franchise sales. This individual will closely collaborate with internal stakeholders from Brand Marketing, Sales, Market Access and Finance/Forecasting to manage secondary data analytics as well as custom primary research to identify commercial opportunities and threats, support the development of strategies and tactics, provide ad hoc data analytic support, and provide thought leadership to internal stakeholders.

Key Job Responsibilities Include

• Act as a primary interface for APEX within the Hepatitis C Virus market. Become a trusted advisor to therapeutic area leadership, guiding commercial brand strategy and advising tactical initiatives based on superior customer insights.
• Collaborate with and influence the leadership, brand team, and agencies to drive greater business outcomes.
• Guide research decisions by evaluating the applicability and limitations of primary versus secondary research. Use and integrate secondary data sources and synthesize findings across studies to provide strategic insight.
• Create, maintain, and ensure timely execution of the marketing research, analytic and data purchase plans for the designated therapeutic area, driving alignment with brand strategy and adapting to evolving business needs.
• Manage suppliers and stakeholders in support of custom research programs. Contribute to these programs to deliver compelling strategic and tactical insights.
• Conduct analytics by integrating complex datasets. Apply these analyses to assessment, segmentation and targeting strategies, hypothesis testing, pilot experiment design, and predictive analytics.
• Track market, brand, and media performance using primary research and secondary data. Assess performance, identify optimization opportunities, and provide inputs to forecasting.
• Lead the Insight discovery process to uncover and define motivating insights across the customer base.
• Inform brand planning through a deep understanding of marketplace performance, competition, all stages of the patient journey, and stakeholder influences throughout that journey. Use this understanding to clarify moments of meaning, highlight opportunities to enhance the patient experience, and develop plans to prioritize and address insight gaps.
• Represent the voice of the targeted customer throughout the creative development process, informing the creative brief and creative concept development and assessment. Develop fact-based promotional investment strategies to increase return on promotional investments.
• Possess a curiosity and openness to new insight methodologies and a drive to expand the toolkit to better serve the business.
• Apply predictive models that evaluate sales contribution due to promotion to inform annual financial forecasting and brand planning.
• Interact with Centers of Excellence within APEX (Advanced Analytics, Payor Analytics) to develop and convey to commercial teams a holistic perspective relative to commercial influences.
• Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines.
• Communicate insights and strategy clearly and succinctly, both through use of polished visuals and verbal deliveries
• Agile in adoption of artificial intelligence tools

Qualifications

• BA or BS degree required.
• 4+ years relevant analytics experience.
• Excellent strategic thinking capabilities and equally excellent tactical execution skills.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
• Demonstrated ability to consider multiple sources of data and integrate them to deliver actionable recommendations to internal customers is required
• Proven ability to identify, address, and influence customer needs.
• Proven ability to distill complex information into concise and impactful messages/presentations.
• Ability to interact effectively with/present to (verbally and in writing) all levels of the organization, from Product Managers to Vice Presidents.
• Knowledge of custom research methodologies

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