Manager, HCP Promotions

Job Description

The HCP Promotions Manager plays a key role in driving impactful healthcare professional (HCP) promotional programs across AbbVie’s non-Facial brands, including SkinMedica, DiamondGlow, Latisse, CoolSculpting, and Natrelle. This role partners closely with Brand Marketing, Finance, Business Technology, Analytics, and cross-functional collaborators to bring promotional strategy to life in a way that supports business growth, field execution, and seamless customer experience.

This position is responsible for operationalizing HCP promotions end-to-end — from discovery and planning through promo SKU creation, testing, validation, system configuration, deployment, and performance tracking. The ideal candidate brings a strong blend of operational excellence, strategic thinking, and cross-functional leadership, with a passion for delivering simple, scalable, data-driven solutions that support business and sales objectives.

Key Responsibilities

• Lead the creation and management of HCP promotions within Allē Admin or Direct for non-Facial brands, including SkinMedica, DiamondGlow, Latisse, CoolSculpting, and Natrelle.
• Partner with Brand Marketing, Finance, Business Technology, Analytics, and other internal stakeholders to plan and execute promotional campaigns.
• Manage Alle In-office Rebate promo exceptions and escalations through the Source of Truth Teams platform.
• Collaborate with internal partners across MLRC, Engineering, Master Data, Pricing, Business Analytics, and Customer Service Operations.
• Support allowance forecasting and budget planning in partnership with Finance.
• Document approvals, promotion details, and post-launch performance to support transparency and continuous improvement.
• Apply a test-and-learn mindset by leveraging data to evaluate results and inform future promotional strategies.
• Serve as a primary point of contact for Call Center and Sales teams regarding promotional plans and execution.
• Develop FAQs, work instructions, and training materials for Customer Service, and lead training sessions as needed.
• Provide clear, actionable directions for sales teams to support in-office execution.
• Partner with Brand teams to support collateral needs and field sales communications.
• Anticipate platform and analytics needs across stakeholder groups and recommend forward-looking solutions.
• Ensure MADI reporting is tailored to meet the needs of each salesforce and aligned to future business needs.
• Partner with Analytics to ensure PRISM dashboards effectively track promo performance.
• Prioritize and manage projects to ensure delivery on time and within budget, with close attention to sales close dates and quarterly objectives.
• Work with Data Science and Analytics teams to ensure timely, accurate reporting that supports decision-making.

Qualifications

Minimum Requirements

Education and Experience

• Bachelor’s degree in marketing or a related field.
• 5+ years of experience in sales, marketing, and/or project management.
• Strong understanding of field sales organizations, operations, and training.
• Experience supporting customer configuration in office tools such as Allē and Allergan Partner Privileges.
• Strong understanding of analytics measurement and sales effectiveness.
• Demonstrated ability to collaborate effectively with a strong focus on partnership and ROI.
• Prior experience with SAP S/4HANA, customer operations, sales operations, and related platforms such as MADI and Moxie.
• Prior experience with Direct (formerly Allergan Direct).
• Ability to create simple, effective solutions that support sales and ROI goals.
• Proficiency in PowerPoint and Excel.

Essential Skills and Abilities

Exhibits:

• Exceptional interpersonal skills and the ability to influence without authority.
• Strong communication skills across all levels of the organization, including peers, sales teams, and executive leadership.
• Entrepreneurial mindset with a proactive, solution-oriented approach.
• Strong project management skills and the ability to prioritize effectively.
• Strong presentation and storytelling skills.
• SAP knowledge related to promo SKU creation, invoicing, test order validation, reporting preferred.
• Background on Veeva Vault review process.

Ability to Work:

• In a complex, fast-paced, cross-functional environment.
• Independently with strong ownership and accountability.
• Manage and prioritize multiple responsibilities, issues, and deadlines.
• Manage budgets with an understanding of allowance impact.
• Work effectively with multiple BT partners, Master Data, Finance, Customer Service Ops, Warehouse/Distribution Centers, and field sales.
• Focus on results while acting with integrity.
• Anticipate and mitigate risks by identifying issues early and implementing effective solutions.

Demonstrates:

• Deep understanding of marketplace needs and the impact of programs and projects across multiple stakeholders.
• Proficiency in various systems/platforms including Direct (formerly Allergan Direct), Moxie, SAP, Veeva Vault, Snowflake, and Power BI.

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