Director, GTM Operations & Architecture

Maven Clinic is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Through Maven Enterprise, the company partners with more than 2,300 employers and health plans to provide end-to-end women's and family health programs spanning fertility and family building, maternity and newborn care, parenting and pediatrics, and menopause and midlife — improving clinical outcomes, reducing healthcare costs, and expanding equitable access to high-quality care at scale. Through its consumer platform, Maven provides direct access to virtual care across 30+ specialties, as well as dedicated hormone and GLP-1 care programs purpose-built for women. Founded in 2014 by CEO Kate Ryder, Maven Clinic has raised more than $425 million from leading healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. Recognized for innovation and industry leadership, Maven has been named to the TIME100 Most Influential Companies, CNBC Disruptor 50, Fast Company's Most Innovative Companies, and FORTUNE Best Places to Work. Learn more at mavenclinic.com

An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:

• TIME 100 Most Influential Companies (2023, 2026)
• Fortune Change the World (2024)
• CNBC Disruptor 50 List (2022, 2023, 2024)
• Fortune Best Workplaces for Millennials (2024)
• Fortune Best Workplaces in Health Care (2024)
• Fast Company Most Innovative Companies (2020, 2023)
• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)

About the Role:

Maven is looking for a Director, GTM Operations & Architecture will own the strategy, systems, design, and reporting that power Maven's commercial engine. This role sits at the center of Salesforce administration, accountable for the business requirements and sales processes that drive it, providing the growth team with clean, trusted data and efficient workflows. You will report to the Head of Revenue Operations and partner closely with Salesforce engineering, Commercial Strategy, Sales, and Finance to keep our systems scalable, well-documented, and built for growth.

This is a player-coach role. You will have 1-2 direct reports while retaining end-to-end ownership of a few critical domains. The person in this seat will be the functional owner of our GTM tools and processes: defining what the business needs, translating those needs into system requirements, owning prioritization, and driving projects to completion. We are looking for a builder and an operator.

What You’ll Do:

Salesforce & GTM Systems Ownership: The Director will own Salesforce as the system of record for the GTM org, ensuring the platform is configured, automated, and maintained to support the sales process end to end

• Owns the roadmap and end-to-end CRM strategy for Salesforce and adjacent systems
• Develops deep fluency in how Sales, Finance, and Analytics use our GTM systems — the decisions they drive, the reports and fields they depend on, and the obstacles they face
• Translates strategic and operational workflows into clear business and functional requirements, partnering with Salesforce engineering to deliver solutions that meet the needs of the business
• Owns a clean, well-documented sales funnel model — pipeline stages, opportunity fields, account hierarchies — and maps data across systems
• Leads AI strategy within the Salesforce ecosystem, identifying and building automation that reduces manual work
• Troubleshoots system issues quickly and is the first point of escalation for sales tooling problems

Data Quality & Process Governance: The Director is the steward of data quality and process discipline across our GTM systems

• Runs regular data hygiene audits — duplicate records, stale opportunities, missing fields — and drives resolution with sales teams
• Owns QA through the deal lifecycle, from S1 opportunities to go-live — validating products, pricing, and contract terms against Salesforce before a deal is handed off to implementation
• Defines, governs, and maintains the business rules for Maven's customer account hierarchy, including new accounts, restructures, and ongoing hygiene, to support accurate reporting and client operations
• Documents and enforces sales process standards (stage definitions, required fields, deal desk workflows) so the pipeline reflects reality

Cross-Functional Operations Support: The Director is a hands-on operator across the broader GTM and Finance functions

• Partners with Sales, Finance, Customer Success, and Engineering to identify bottlenecks and convert them into system-level solutions
• Drives business analysis and program management for Salesforce-related initiatives, including scoping new requests, running discovery, and managing multi-phase implementation roadmaps
• Supports Deal Desk with opportunity structuring, approval workflows, new pricing, and contract data accuracy in Salesforce

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